Episode 18: Staying a chapter ahead
So, how do you stay ahead of the competition? How can you beat out the competition? How can you win jobs, even without a huge level of experience? By staying a chapter ahead.
Now, it doesn’t have to be literal. You don’t have to be reading ahead in some book every day, but this concept is taken from the memoirs of Frank Abagnale Jr. (the inspiration for the main character in Catch Me If You Can), where he was asked how he taught Sociology for a YEAR at BYU without ever having taken sociology previously. His answer: he stayed a chapter ahead of his students.
How can we relate this to the real work and the world of entrepreneurship? Easy.
When it comes to business success, always pour back into yourself by continuing to learn. Also, let’s say, for example, that you had a business opportunity, but aren’t an expert (yet). But, you have some experience and can get at least 50% of the way there right now. Then, if you can confidently learn the remaining 50%, say yes to the job and learn the rest.
Then, stay a step ahead. Keep learning. Keep growing.
When working with clients, stay a chapter ahead. Contact them FIRST. Be the first to initiate contact, follow-ups, check-ins, etc. Be the one who is always a step ahead. It’s good business and it will impress your client.
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Until next time, Hustle on!